Al Cross, director of the Institute for Rural Journalism and Community Issues at the University of Kentucky, wrote an op-ed this past Friday regarding rural news media, ad how they can help the push to vaccinate rural America, by starting with themselves.

“Few vaccine-hesitant or -resistant people are likely to be persuaded by a news story or editorial urging vaccination,” Cross wrote in The Rural Blog, the Institute’s rural journalism daily, “but it’s important to keep delivering facts about the vaccines, because social media are awash with misinformation about them. And there’s another way to promote the shots: lead by example.”

To read the rest of the story, and how one newspaper in Kentucky encouraged vaccination in their community, click here.